The left half of the banner is the ad and is generated by top selling products in your deal feed.
The blue text is a placeholder for promotions and deals – it can default to any text you would like (for examaple “free shipping”) or can be removed.
The right half of the banner with the products is the catalog. The catalog items are pulled from your store’s catalog.
When moussing over a product, the price will appear and shoppers can also click through to the product.