As the world of digital advertising and marketing continues to evolve, keeping up with the latest trends and insights can be challenging for business owners and marketers. So, we want to share with you the latest SourceKnowledge news…

Announcements:

• • • Sourceknowledge Has Been Acquired
      SourceKnowledge has been acquired by mrge, the leading global platform for commerce advertising. The acquisition will allow SourceKnowledge to expand its offerings and provide even more value to its clients. As SourceKnowledge CEO, Patrick Hopf, stated, “We are excited to join forces with a company that shares our values and vision for the future of digital advertising.”

• • • Sourceknowledge Has Integrated With Bigcommerce
      SourceKnowledge now has a BigCommerce integration, allowing SourceKnowledge to provide its clients with a seamless and efficient way to manage their digital advertising campaigns. By streamlining the process, clients can save time and focus on other aspects of their business.

Podcasts with Hector Pantazopoulos, CRO and co-founder of SourceKnowledge:

• • • Leadscon Podcast Episode 12 With Hector Pantazopoulos
      In this episode of the LeadsCon Podcast, Hector Pantazopoulos discusses how brands can gain incremental lifts in lead generation efforts by leveraging micro influencers.

• • • Demystifying Influencer Marketing for Ecommerce Brands
      In this episode of The Jeff Bullas Show, Hector Pantazopoulos discusses the impact of micro influencers as a way for more businesses to drive sales, and shares his biggest learnings as an entrepreneur in the digital space and e-commerce marketplace.

SourceKnowledge Opinions:

• • • Online Shoppaholics: How Can Publishers Embrace Commerce Media?
      Shoppable online advertising is no longer what it used to be. Long gone are the days of only static banners and popups. With the emergence of commerce media, the industry has become more sophisticated in its targeting capabilities for saving-focused audiences. It makes it easier for publishers to seek out consumers eager to purchase. This article discusses how publishers can embrace commerce media.

• • • Redefining A Healthy Internet Ecosystem
      As consumers become increasingly concerned about privacy and security, publishers are taking steps to ensure they provide a healthy and safe environment for their readers. This article explores the steps that publishers are taking to redefine the internet ecosystem. By implementing privacy-centric solutions, publishers can build trust with their readers and create a more sustainable business model.

SourceKnowledge on International Women’s Day:

• • • IWD Drives Revenue For Wellness Brands
      International Women’s Day has become an increasingly popular event for brands to showcase their commitment to gender equality. In this article, we see how women’s wellness brands have capitalized on this event to drive revenue with SourceKnowledge campaigns. By creating meaningful campaigns and showcasing the contributions of women in their organizations, these brands have seen a significant uptick in sales.

• • • Authenticity Brings Results For Kari Gran
      In this article, we see how authenticity can drive results. Kari Gran, a clean beauty brand, created a campaign that centered around real women and their experiences. By highlighting the struggles and triumphs of everyday women, Kari Gran was able to connect with its audience on a deeper level. This authenticity led to a significant increase in engagement and sales. For International Women’s Day, SourceKnowledge drove results that stand out, as it strikes the balance between content, promotion and celebration of the holiday. SourceKnowledge promoted Kari Gran in an authentic manner that matches their buying journey.

As the industry continues to evolve, SourceKnowledge is well-positioned to continue providing innovative solutions that meet the needs of its clients. So if you’re ready to discover the options available for your business, don’t hesitate to get in contact with us today!

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