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The Winning Curve

A blog about adtech, data based insights, and the tools that empower better marketing.
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How to Advertise for Black Friday During the Pandemic
The Winning Curve
How to Get the Most out Of your Advertising Budget
The Winning Curve
Native Ads: How Do They Work, and Why Are They Great?
Marketing / The Winning Curve
How Coupon Sites Bring Value to Your Brand and Customers
Marketing / Shopping / The Winning Curve
How to Find Customers in a Highly Saturated Digital Market
Marketing / The Winning Curve
Influencing the Different Stages in a Buyer’s Journey
Marketing / The Winning Curve
The Benefits to Using Flash Sales for Your Online Store
Marketing / The Winning Curve
How to Successfully Use Coupons and Promotional Codes for your Online Business
Marketing / The Winning Curve
Understanding Your Return On Ad Spend (RoAS)
Marketing / Performance / The Winning Curve
3 Reasons Why You Should Use a Shopping Feed
Shopping / The Winning Curve
6 Tips for Organizing Your Shopify Catalog
Shopping / The Winning Curve
5 Ways to Increase Sales on Your Shopify Site
Shopping / The Winning Curve
Start Thinking of Your Catalog as an Ad
Shopping / The Winning Curve
Can Flash Sales Increase Your Profits During the Holidays?
Shopping / The Winning Curve
Why Go Beyond Google Shopping?
Shopping / The Winning Curve
Why Shopping Ads are Outperforming Search Ads
Shopping / The Winning Curve
How the Quality of Your Catalog Can Directly Boost Your Shopify Sales
Shopping / The Winning Curve
Gear Up For Black Friday!
Performance / The Winning Curve
Why Shopping is an Essential Part of Your Online Marketing Mix
Performance / The Winning Curve
Learn How to Speak Amazon
Performance / The Winning Curve
Rebranding of Google – Introducing Google Ads, Google Marketing Platform, and Google Ad Manager
Marketing / The Winning Curve
5 Attribution Models You Need to Know About
Performance / The Winning Curve
How Machine Learning Improves Google Ads
Performance / The Winning Curve
Why Pay for Impressions and Clicks When You Can Pay for Sales
Performance / The Winning Curve
Some Google Easter Eggs You Never Knew About
Marketing / The Winning Curve
Programmatic 101: The Winners & Losers of GDPR
Performance / Programmatic / The Winning Curve
Branding 101: Telling Your Brand’s Story
Marketing / The Winning Curve
Stop Thinking of Keywords and Start Thinking About Your Customers
Performance / The Winning Curve
Why the Internet Needs to Stay Free
Opinion / The Winning Curve
How To Fix The Blind Spot Of Your Ad Campaigns
Performance / The Winning Curve
The Ultimate Marketing Strategy: Putting Your Customers First
Marketing / The Winning Curve
How You Can Benefit From Native Ads
Performance / The Winning Curve
Say Goodbye to the “AdTech Tax”
Performance / The Winning Curve
AdTech’s Close-Up: Why Transparency Is Essential
Performance / The Winning Curve
Programmatic 101: GDPR, Explained
Marketing / The Winning Curve
How to Create Winning Prospecting Ads
Marketing / The Winning Curve
Establishing Powerful Trust With Your Advertising Partner
Opinion / Performance / The Winning Curve
Preserving the Critical Final Link in the Conversion Path
Marketing / The Winning Curve
How to Create a Positive Ad Experience in an Ad-Blocker World
Performance / The Winning Curve
Digital vs. TV Advertising: Making Your Advertising Dollars Count
Marketing / The Winning Curve
No Risk Marketing: Budgeting for Results
Marketing / The Winning Curve
Is 2018 the Year AdTech Meets Blockchain?
Tech / The Winning Curve
How Media Buys Are Directly Correlated to Your Top Line Revenue
Performance / The Winning Curve
Why Retargeting on a CPA Basis Makes Sense
Performance / The Winning Curve
Prospecting & Retargeting: How to Benefit From a Full Funnel Strategy
Performance / The Winning Curve
The Ins and Outs of Outcome Marketing
Marketing / The Winning Curve
Focus on Performance: Why CPA Is No Longer a Dirty Word
Performance / The Winning Curve
How Blockchain Can Be Integrated Into Advertising
Marketing / Tech / The Winning Curve
How To Optimize Your Online Ad Budget
Performance
In The News: US Ad Fraud 2017
SourceKnowledge News
SourceKnowledge Expands North American Footprint with Office Openings in Los Angeles and Toronto
SourceKnowledge News
Brand Safety in the Age of Fake News
Marketing / Opinion
Why Are Marketers Still Relying on Last-Click Attribution?
Performance
Artificial Intelligence and its Future in AdTech
Performance / Tech
The Evolving and Critical Role of Ad Ops Specialists
Performance
Does Where You Run Your Ads Matter?
Programmatic
How to Make an Impactful First-Time User Experience
Marketing
Brands and the Data Driven Customer Journey: Hop On or Become Prey
Marketing / Performance
Let’s Talk About Voice
Tech
Programmatic 101: Staying Away From Attribution Fraud
Performance
Key Metrics Marketers Are Fooled to Believe, and Those They Cannot Ignore
Programmatic
The Must-Do Digital Checklist of the Holiday Season
Marketing
It’s Not the Death of Retail, It’s the Revolution of Retail
Opinion
Anti-Tracking on the Open Web: Is This Really a Solution?
Programmatic / Tech
Marketers, Stop Spinning AI
Tech
Rethinking Mobile Game Ads: Creating A New User Experience
Performance
What Success Looks Like for Modern Marketing
Marketing
How to Sell T-Shirts Online
Shopping / The Winning Curve
How to Build a Successful Online Store
Shopping
How to Sell Jewelry Online
Shopping / The Winning Curve
How to Create a Successful Online Cosmetics Store
Shopping
SourceKnowledge Ranked 447 Fastest Growing Company on Deloitte’s 2015 Technology Fast 500
SourceKnowledge News / The Winning Curve
SourceKnowledge Ranked 161 Fastest Growing Company on Deloitte’s 2014 Technology Fast 500
SourceKnowledge News / The Winning Curve