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The Winning Curve

A blog about adtech, data based insights, and the tools that empower better marketing.
Could Buy Now Pay Later Be A Part Of Your Christmas Strategy?
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What Is Influencer Marketing And How Can It Help Your Business?
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Demystifying The Open Web: How It Can Help Your Marketing?
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How Retailers Use Influencer Marketing To Grow Their Businesses
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Why Should You Own The Customer Experience?
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Major Online Shopping Services Explained
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What Is A Consumer’s “Path To Purchase”?
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Your Step-by-Step eCommerce Selling Guide
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The Cookie Is Crumbling – But It’s Not As Messy As You Think
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What Is The Walled Garden
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A Cross-Device (And Often Complicated) User Journey
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Driving Sales With Performance-Based Marketing Campaigns
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Power Up Your Ad Platform With High-Intent Results-Driven Marketing
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The Knowledge And Connections To Power Your Digital Growth
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Join Us At Affiliate Summit East 2022
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Grow Your Affiliate Business With SourceKnowledge
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Four Key Components Of An Effective Digital First Strategy
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The Power Of The Multi-Touch Attribution Model
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Are You Keeping Up With All The Changes In Ecommerce?
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Your Source For Premium Domain Targeted Traffic
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Grow Your Online Store With Confidence On The Open Web
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Simple Strategies For Increasing Traffic To Your Website
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How To Move More Inventory In January
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How To Select The Right WooCommerce Plugin To Grow Your Customer Base
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What Sets Your Company Apart From Your Competition?
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Get In Front Of Consumers Where It Matters Most
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How To Boost Your Revenue With Plugins For Magento
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Feeling The Pinch: How Supply Chain Challenges Are Impacting Retailers And Consumers
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How to Increase Sales for your Shopify Store
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3 Ways To Increase AOV
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How To Calculate Your ROI If You’re A Shopify Store
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What Is The Open Web And Why Do You Need It?
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Black Friday Is The Superbowl For E-commerce Stores: 4 Tips To Ramp Conversions During This Sales Cycle
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Build your Direct to Consumer Presence for BF/CM with SourceKnowledge and Get $100 Free Ad Spend
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Retargeting with SourceKnowledge
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Digital Marketing Trends during COVID-19
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How to Advertise for Black Friday During the Pandemic
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How to Get the Most out Of your Advertising Budget
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Native Ads: How Do They Work, and Why Are They Great?
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How Coupon Sites Bring Value to Your Brand and Customers
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How to Find Customers in a Highly Saturated Digital Market
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Influencing the Different Stages in a Buyer’s Journey
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The Benefits to Using Flash Sales for Your Online Store
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How to Successfully Use Coupons and Promotional Codes for your Online Business
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Understanding Your Return On Ad Spend (RoAS)
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3 Reasons Why You Should Use a Shopping Feed
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6 Tips for Organizing Your Shopify Catalog
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5 Ways to Increase Sales on Your Shopify Site
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Start Thinking of Your Catalog as an Ad
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Can Flash Sales Increase Your Profits During the Holidays?
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Why Go Beyond Google Shopping?
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Why Shopping Ads are Outperforming Search Ads
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How the Quality of Your Catalog Can Directly Boost Your Shopify Sales
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Gear Up For Black Friday!
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Why Shopping is an Essential Part of Your Online Marketing Mix
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Learn How to Speak Amazon
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Rebranding of Google – Introducing Google Ads, Google Marketing Platform, and Google Ad Manager
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5 Attribution Models You Need to Know About
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How Machine Learning Improves Google Ads
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Why Pay for Impressions and Clicks When You Can Pay for Sales
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Some Google Easter Eggs You Never Knew About
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Programmatic 101: The Winners & Losers of GDPR
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Branding 101: Telling Your Brand’s Story
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Stop Thinking of Keywords and Start Thinking About Your Customers
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Why the Internet Needs to Stay Free
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How To Fix The Blind Spot Of Your Ad Campaigns
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The Ultimate Marketing Strategy: Putting Your Customers First
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How You Can Benefit From Native Ads
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Say Goodbye to the “AdTech Tax”
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AdTech’s Close-Up: Why Transparency Is Essential
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Programmatic 101: GDPR, Explained
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How to Create Winning Prospecting Ads
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Establishing Powerful Trust With Your Advertising Partner
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Preserving the Critical Final Link in the Conversion Path
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How to Create a Positive Ad Experience in an Ad-Blocker World
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Digital vs. TV Advertising: Making Your Advertising Dollars Count
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No Risk Marketing: Budgeting for Results
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Is 2018 the Year AdTech Meets Blockchain?
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How Media Buys Are Directly Correlated to Your Top Line Revenue
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Why Retargeting on a CPA Basis Makes Sense
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Prospecting & Retargeting: How to Benefit From a Full Funnel Strategy
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The Ins and Outs of Outcome Marketing
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Focus on Performance: Why CPA Is No Longer a Dirty Word
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How Blockchain Can Be Integrated Into Advertising
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In The News: US Ad Fraud 2017
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SourceKnowledge Expands North American Footprint with Office Openings in Los Angeles and Toronto
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Brand Safety in the Age of Fake News
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Why Are Marketers Still Relying on Last-Click Attribution?
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Artificial Intelligence and its Future in AdTech
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The Evolving and Critical Role of Ad Ops Specialists
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Does Where You Run Your Ads Matter?
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How to Make an Impactful First-Time User Experience
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Brands and the Data Driven Customer Journey: Hop On or Become Prey
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Let’s Talk About Voice
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Programmatic 101: Staying Away From Attribution Fraud
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Key Metrics Marketers Are Fooled to Believe, and Those They Cannot Ignore
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The Must-Do Digital Checklist of the Holiday Season
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It’s Not the Death of Retail, It’s the Revolution of Retail
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Anti-Tracking on the Open Web: Is This Really a Solution?
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Marketers, Stop Spinning AI
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Rethinking Mobile Game Ads: Creating A New User Experience
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What Success Looks Like for Modern Marketing
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How to Sell T-Shirts Online
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How to Build a Successful Online Store
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How to Sell Jewelry Online
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How to Create a Successful Online Cosmetics Store
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SourceKnowledge Ranked 447 Fastest Growing Company on Deloitte’s 2015 Technology Fast 500
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SourceKnowledge Ranked 161 Fastest Growing Company on Deloitte’s 2014 Technology Fast 500
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