Anyone new to the term, programmatic advertising is a data-driven, automated method of buying and optimising digital ad inventory. It enables advertisers to automate the process and buy traffic more efficiently.

The Future with SourceKnowledge

SourceKnowledge offers the first-large scale programmatic affiliate buying and selling capabilities. This solution empowers advertisers and retailers to purchase high-converting affiliate and other lower-funnel traffic programmatically. It also enables publishers to sell their affiliate inventory programmatically.

Historically, affiliate and lower-funnel traffic have only been available to be bought through a platform manually or through an API. Our solutions streamline marketers’ approach to affiliate marketing through deal-sites, BNPL and influencers, maximising campaign performance and efficiency.

SourceKnowledge’s model for programmatic affiliate traffic allows advertisers to make programmatic buys based on their return on ad spend (RoAS) or cost-per-acquisition (CPA) goals. The SourceKnowledge technology is designed to prioritise these goals through its SmartBidder Technology and will not spend beyond them.

Conversely, if a publisher’s cost-per-click (CPC) or minimum bid rate is not met, SourceKnowledge encourages publishers to set up a Fallback URL, placing unused advertising inventory with a solution capable of meeting their goal.

SourceKnowledge’s Programmatic Capabilities

Our programmatic affiliate network is designed to provide great value to our clients:

• Scale: We offer a vast and diverse network of publishers, giving advertisers access to a wide range of audiences and demographics.

• Efficiency: Programmatic advertising streamlines the ad buying process, eliminating manual tasks and reducing waste, making your advertising budget work harder for you.

• Transparent Reporting: Our platform provides transparent and actionable insights, so you can track the performance of your campaigns and make informed decisions.

Our Promise

At SourceKnowledge, innovation is at the core of everything we do. We’re committed to staying ahead of the curve, adapting to industry changes, and providing our clients with cutting-edge solutions to help them achieve their advertising goals.

Let’s Chat

If you’re curious about how our programmatic advertising can power up your advertising game, get in contact with us. We’re here to answer your questions, show you the ropes, and help you become an advertising expert.

Start buying on RTB with SourceKnowledge!