Background:

In October of 2020, an affiliate advertiser partnered with SourceKnowledge  looking for additional traffic. They plugged into our Domain Targeting platform to buy premium CPC traffic from our network of direct publishers, and optimized the campaign manually.

Transition to RTB:

Traffic can be purchased  programmatically, buying through the API, or by manually creating campaigns in the SourceKnowledge dashboard.

When this advertiser first partnered with SourceKnowledge, they were buying traffic manually. Then after seeing great results, they made the strategic decision to buy traffic from our platform programmatically, marking a turning point for their campaign. As they harnessed our programmatic technology, their campaign scaled remarkably.

Results:

For this advertiser, the transition to programmatic buying was transformative. Starting with a daily budget of $25, their campaign’s momentum grew exponentially,reaching a daily budget of $4,500 all the while maintaining the same KPI’s .

SourceKnowledge’s Domain Targeting programmatic solution maximizes campaign efficiency and scalability, and streamlines marketers’ approach to affiliate marketing through content, coupon, search, and social placements.

Learn more about how you can unlock new growth opportunities with SourceKnowledge’s programmatic affiliate solutions.