Background:

Wine.com is a leading direct-to-consumer wine retailer in the United States.

Solution:

Wine.com partnered with SourceKnowledge in spring 2022 to acquire new customers. Wine.com faced the challenge of expanding sales in the post-Covid era, which saw a decrease in demand for food and beverage delivery. With federal regulations limiting the advertising of alcoholic beverages, Wine.com needed a nimble partner to reach potential customers with tact.

SourceKnowledge leveraged their self-serve platform to help Wine.com achieve their performance goals. The platform’s algorithm ensured that advertising spending remained in the customer’s goal of $60 per acquisition or less, stretching each dollar to achieve maximum results.

Results:

Since last spring, Wine.com has generated over $750,000 in revenue, with an average cost per acquisition of only $55.91. The return on ad spend (RoAS) stood at 3.23x, and the average order was $180.44. Notably, the campaign saw significant growth in the key states of California, New York, and Pennsylvania.

The campaign breakdown revealed that 50.3% of conversions came from text-based content sites, followed by 38.6% from deal/coupon sites. Additionally, 7.4% of conversions were attributed to apps and plugins, while 3.7% came from the ad network.

Testimonial:

“SourceKnowledge successfully tapped into their publisher network to get exposure to the audiences we want to go after.”

━ Collin Williamson, Senior Manager Strategic Partnerships, Wine.com