Background:

Unbound Babes is a leading women’s health and wellness brand, creating unique products that promote sexual health. Founded in 2012, the company prides itself on its advocacy efforts, centered around women’s rights and reproductive health issues. Recently, the company sought to expand their customer base and introduce their product to new audiences.

Using SourceKnowledge’s innovative platform has allowed Unbound Babes to promote their women’s health and wellness products through new mediums to tap into a new audience. Unbound Babes began their campaign with SourceKnowledge with a 2.7x RoAs goal and has exceeded that objective.

Solution:

Unbound Babes’ campaign with SourceKnowledge has showcased their inventory across unique placements including deal-centric sites, comparative shopping, and in-text advertising solutions. These independent publishers were chosen to help them reach new audiences outside of the walled gardens and deal sites have delivered particularly well for the brand.

Results:

Through their partnership with SourceKnowledge, Unbound Babes was able to realize new sources of high-converting traffic on the SourceKnowledge platform. Throughout the lifetime of their partnership, they have recorded an overall 2.74x RoAS. From the beginning of their partnership, Unbound Babes has reported 67% of conversions through SourceKnowledge are new customers. These valuable new audiences have come from sources such as deal-sites, comparative shopping solutions, and in-text advertising.

Throughout their partnership, Unbound Babe has continued to increase their conversions and successfully grow the audience for their products.