Background:

A leading coupon publisher tapped into SourceKnowledge’s access to media budgets from thousands of retailers, with the goal of filling more inventory and increasing returns on poorly monetized merchants. 

Solution:

SourceKnowledge’s Marketplace allows publishers to put their traffic up for auction, with a bid floor and fallback URL in place. Publishers then get promoted to advertisers in real-time, giving them direct access to more advertisers to fill their inventory and increase their revenue. 

SourceKnowledge guarantees the publisher’s bid floor; The platform meets their payout if there’s a bidder, otherwise defaults to their fallback URL so they don’t miss opportunities to monetize their placement with another platform. 

Results:

With SourceKnowledge Marketplace, the leading coupon publisher was able to gain access to new advertisers as well as competitive CPCs on hundreds of top-level merchants that were previously poorly monetized via CPA model. Some notable results included a 20% increase in revenue, 227% increase in available merchants, 85.5% increase in monetized traffic since putting their traffic up for auction, and 184% YoY increase in monetized traffic directly attributed by the SourceKnowledge Marketplace. 

Testimonial:

“SourceKnowledge is a wonderfully proactive company that has helped us gain monetization on hundreds of top level merchants. The team is great to work with, very quick to help out and always around to answer questions and help us grow. SourceKnowledge helped with huge returns for us for key merchants. They also helped us increase revenue for merchants that were doing well previously but could benefit more from CPC.”

━ Director Of Partnerships at a Leading Coupon Site