Why is retargeting important in my Digital Advertising Budget?

Retargeting is a method used by marketers to remind customers of their initial interest in a product. This is done by advertising to shoppers on various website placements on the open web and targeting users that have left the e-commerce store or a specific page without completing a desired action.

How does Retargeting work with SourceKnowledge?

SourceKnowledge helps e-commerce stores retarget their products to their customers by using Dynamic Responsive Display Ads. The ads are dynamically generated  by the top selling products from the store’s own catalogs and  deal feeds.

By doing this, we provide our advertisers with the chance to increase their reach with active shoppers who have previously shown interest in their products but have left the store without converting. These ads are instantly created using the stores’ catalog and promoting their 5 top selling products. They are refreshed daily and paired with any current discounts or promotions the clients have going on at that time. 

Our E-commerce clients have enjoyed great success with our retargeting campaigns; we’ve been able to exceed RoAS goals and hit conversion rates upwards of 15%. SourceKnowledge’s skills and expertise can no doubt be the tool you’ve been missing to improve your conversion rates by retargeting! If you’re interested in a retargeting campaign with SourceKnowledge, Sign Up here to get started!