There are a lot of online shopping platforms out there. The question is, how do you know which one to choose? Fortunately, we’re very well aware of the most popular online shopping platforms and are well-positioned to help you decide which ones are best for you. How do we know? Well, our proprietary online advertising bidding system contains advertising opportunities from retailers and affiliates of all types. And in many cases, those we work with themselves work within one of these three online shopping platforms:

• Shopify
• Magento
• WooCommerce

Shopify is the big player in the room, but what about WooCommerce and Magento? Let’s take a closer look at what each of these platforms offers.

Shopify

Shopify offers a comprehensive drag-and-drop system for building your online store. Shopify allows small and medium-sized businesses to add, remove, or reorder just about any aspect of their online store. Shopify also allows for a lot of customizable options. Once you install the Shopify theme, you’ll be able to customize the colors, images, logos, branding, layout, and even currency. The Shopify Theme Editor provides a wealth of customization options.

Shopify also places a lot of emphasis on user experience. They’ve been in the game for a long time, and over that time Shopify has curated a team of performance experts whose sole job is to ensure Shopify stores load fast and perform well. Shopify also supports drop-shipping and allows stores to choose from the various dropshipping services available. Finally, Shopify offers more than 6,000 apps that sync up with its platform. These apps greatly improve the overall functionality of your store. From AR to VR, 3D product rendering, and more — Shopify does it all.

Magento

Magento is an eCommerce platform built specifically for enterprise companies. This means you will likely need to hire a website development team to set up Magento. Magento also requires the use of third-party extensions for customization. Magento is a fantastic platform, but it does require a bit more expertise to set up.

Magento and WooCommerce also do not provide a great level of control over site speed, unlike Shopify. And Magento users who want to dropship will have to pay a flat rate of USD 249 to include the dropship extension into their platform. If you want to offer support in other languages, you will also have to add your own language code to a Magento platform. The good news? Magento offers its users around 4,000 extensions, whereas WooCommerce only offers 550.

WooCommerce

When talking about WooCommerce versus Shopify and Magento, there is one feature that eclipses all others, and that’s affordability. After all, WooCommerce is a free, open-sourced plug-in that requires no monthly subscription to function. WooCommerce also provides users with more control. Shopify is a hosted solution, so your Shopify store will be housed on Shopify’s servers. This comes with drawbacks, including site bans and content moderation.

With WooCommerce, you don’t need to worry about your site getting banned or shut down. You can also use whatever external payment option you want, without getting locked into Shopify’s preferred option. The open-sourced nature of WooCommerce lends itself to complete access to the code, providing companies that use it with more customization opportunities.

Now, are you ready for the good news? SourceKnowledge supports companies that operate on any one of these three platforms. We want to help you sell your goods outside of the internet’s walled gardens. Learn more about how a partnership with us will help you increase conversions.