Background:

Bluebird Botanicals is an award winning Hemp Extract and CBD company specializing in CBD products including extracts, lotions and soft gels. The company’s core mission is to have a positive impact on the environment while promoting safe, natural and affordable CBD products to it’s ever-growing customer base. It is a Certified B Corporation, meeting the highest standards of environmental and social impact. It is in good company alongside Patagonia, Etsy and Ben & Jerry’s. Focused on increasing sales to its online store, Bluebird Botanicals chose SourceKnowledge to run a shopping and retargeting campaign using dynamic ads generated from the product catalog.

Objectives:

The goal of the shopping campaign was to acquire new customers by prospecting to in-market shoppers. A retargeting campaign was added to help convert customers who abandoned their carts. 

Challenges:

The main challenge of running the campaign was to reach good performance at scale while focusing on traffic sources that perform well for the CBD niche. SourceKnowledge overcame this obstacle and quickly found the right partner sources for the CBD brand. Another challenge was to successfully hit a high target RoAS goal, especially running the campaign during the pandemic. SourceKnowledge managed to surpass the RoAS goal, earning BlueBird Botanicals high returns and exceeding their expectations.

Results:

• Shopping Campaign RoAS Q1 2020: 6x 
• Fun fact: The highest converting states were Colorado, California, and Texas

Client Feedback:

“SourceKnowledge exceeded our expectations by consistently surpassing our RoAS goal and earning us high returns, despite the challenges that come with advertising CBD.”