Background:

Plain Jane is a CBD hemp flower company offering high-quality yet affordable CBD products including CBD flower, CBG flower, CBD cigarettes, CBD oils and topicals, and CBD joints.Their CBD flower is sourced from American farms using organic practices. 

Objectives:

For the Shopping campaign, SourceKnowledge ran shopping ads across all channels (deal and review sites, comparison shopping engines, and influencers).The objective of this campaign  was to prospect new shoppers and increase sales to the online store, while optimizing to a target RoAS goal. 

Challenges:

Due to the nature of Plain Jane’s product, partner sourcing was difficult. However, we were able to find the right sources that converted shoppers into buyers for Plain Jane. Certainly the pandemic was a challenge for most retailers, but Plain Jane was able to seize an opportunity to increase direct-to-consumer touchpoints and did so successfully with SourceKnowledge.

Results:

After seeing such strong and steady online sales in Q1 with an average 3.5x RoAS, Plain Jane increased their budget during the Pandemic (from March to April). SourceKnowledge met the target RoAS in April and reached Plain Jane’s budget goals, while increasing spend by 58%.

Client Feedback:

We started our shopping campaign in September 2019 and have been pleased with SourceKnowledge’s ability to drive customers to our online store. It has been a great partnership and they are now a solid part of our mix. Being able to scale up our marketing efforts with minimal effort and maximum trust has been enormously helpful.  ━ Evan Marshall, CTO, Plain Jane.