Background:

Jed North is a Canadian gym apparel brand, working to combine fitness training, performance, comfort, and street lifestyle. Jed North’s principal goal is to create gym apparel that is functional, affordable, and flattering.

Objectives:

Jed North installed the SourceKnowledge Shopify app and created both a Shopping and Retargeting campaign. The objective of these two campaigns was to prospect to new shoppers, generate sales and to retarget shoppers who had not previously converted. Jed North set separate RoAS targets for each campaign.

Challenges:

The main challenge that Jed North and SourceKnowledge faced together was the unprecedented global pandemic that has recently changed buying patterns. In uncertain times, some advertisers might have pulled their budget, but Jed North held fast and SourceKnowledge was able to  capitalize on the increased shift toward physical activity and thus the demand for gym apparel, thereby meeting and even surpassing target RoAS goals.

Results: 

This year, Jed North attained a 4.28x RoAS on their Shopping campaign and a 6.69x RoAS on their Retargeting campaign.
The brand has had strong and steady performance, even when faced with the new challenge of Covid-19. 

Client Feedback:

“[We’ve ] been using the SourceKnowledge Shopfiy app for almost a year now. Pretty easy to use from the get go. Hits our conversion goals and has fast support.”