No matter how large or small your business may be, advertising is essential to the growth and longevity of your business. Nevertheless, if you are on a smaller budget, finding the funds to advertise your business can, at times, seem next to impossible. Luckily, in the digital age, there are advertising platforms available to launch a massive advertising campaign on virtually any budget which makes it easy for mid-sized e-commerce stores online.

If you are looking for the best ways to advertise on a budget, the following is a list of tips to help you do just that.

Coupons and More:

One of the best methods of advertising on a budget is by offering promo codes and coupons that can be used to get a discount on goods and services on your site. However, rather than offering these coupons on your site exclusively, these coupons should be disseminated across the internet, not just on your website.

Using Shopping Comparison Engines:

Another great way to advertise on a budget is by having your business included in shopping comparison engines. Since these sites help users to find the best prices for products and services by comparing the prices for the same or similar products across the internet, this is a great way for your business to gain exposure.

Instagram Marketing:

To help your coupons and promo codes gain even more traction, you can use Instagram influencers who post coupons and other deals to advertise them to their followers. This is a great way to get in front of new customers!

In-Text Native Placements:

Lastly, using in-text native ad placements is a great method of advertising on a budget. By including weaving in-text ads into various types of content (i.e. blog posts, articles, etc.), your business will gain exposure when customers are reading content that is related to the types of goods and services you offer.