When you have an online store, you probably have a lot on your hands. You may be involved with manufacturing the products, managing employees, preparing shipments, or coming up with future plans for the business. That’s a lot on your plate, and there are only 24 hours in a day! Luckily, there are plenty of tools that can help make your job of running an online store easier, and a shopping feed is one of them.

Here’s why you should use a shopping feed with your e-commerce store:

1. Save Time & Reach a Wider Customer Base

Using a shopping feed reduces your time spent doing repetitive tasks. Imagine uploading all your products to each product directory separately. That could be days or even weeks of work. Using shopping feeds saves you time. It greatly shortens the amount of administrative desk work you have to do.

In saving you time, it also increases your efficiency, allowing you to make more money. Using a shopping feed can increase both sales & ROI through exposing your products to a wider audience and increasing you and your team’s ability to focus on other tasks.

2. Catalog Management

Most shopping feeds will help you keep track of your inventory levels. They have the capability to alert you when an item is running low so you can re-stock more. Additionally, a shopping feed system can automatically unpublish items that you have run out of, so you don’t end up with anything on back order. This is a great help and allows you to free yourself to work on other tasks. Rather than keeping track of every single sale and piece of inventory through multiple channels, it’s all in one place and it’s all automated.

3. Targeted Marketing & Flash Sales

With a shopping feed, you can target marketing efforts at shoppers based on what platform they are using. They will feel special with targeted advertisements and flash sales to encourage a purchase on the network they are on. Most shopping feeds also have a lot of tracking and data analytics, so you can see which promotions are working, and which ones need to be tweaked to gain a little more traction. Using these features will maximize your return on investment of your shopping campaign.

Make your online e-commerce business the best it can be with a shopping feed to get your products in front of a wider audience.