Background

A Canadian online jewelry store that carries timeless and fashionable pieces partners with SourceKnowledge on a CPC shopping campaign targeted to the United States and Canada across our PLA and dPLA shopping channel. This jewelry company used Shopify to create their e-commerce store and so were able to install the SourceKnowledge Shopping Ads app which made it easy for them to turn their jewelry catalog into shopping ads.

Objectives

1. Increase sales
2. RoAS of 1.50

Challenge

SourceKnowledge had the challenge of making this e-commerce jewelry brand standout among the many others in this thriving industry.

Results (over 2 months):

SourceKnowledge overcame this challenge and generated a significant increase in sales for the brand and beat their target RoAS goal.

1. Overall Return: 3.30 x RoAS
2. Overall Conversions: 184
3. Average order: $82.84

Fun facts:

• RoAS of 26.68 on one day at an early stage of the campaign.
• Many conversions came from California, Texas, Pennsylvania, New York, and Ohio.