Shopify is not only an e-commerce platform that easily allows small businesses to have online stores, but it is also a fully comprehensive platform with everything businesses need to manage the store and sales. It helps businesses scale from small beginnings to large successes. Ready to get your e-commerce on? Follow these tips to properly organize your Shopify store.
People tend to like browsing products in the same direction they read. Not only does placing products horizontally make it more natural for users to scroll through, but it can also make it seem like you have more variety in your online store. This is especially true when you place similar products in the same row and different products in separate rows. This is a simple tip to follow, and it only gets easier. Once you have your store set up, you can drop new products into your horizontal framework quickly.
You want potential customers to find the things they are most likely looking for as soon as they hit your page. You may also want them to see the most profitable products that are the biggest money makers for you right off the bat. Put these products towards the top of your store in prime positions that truly highlight them and make them stand out to shoppers and watch the sales roll in.
Categories are one of the most useful features on Shopify. Assign the proper categories to products so that users will be able to find them more easily. Display all the categories on your home page to make it a simple shopping experience for anyone who visits your site. When shoppers can find what they’re looking for more easily, they can get to the point of sale faster.
You may have a lot to say about your products, but most internet users today prefer more images than text. Make sure to have amazing images of products and clear, concise writing that details everything a customer needs to know about a product without being too verbose. Think of the way that you like to use the internet and have your site reflect that.
A Shopify store for fashionable clubwear is going to look a lot different than a Shopify store for geriatric shoes. Consider your audience and target demographics when organizing your store. Know the latest trends in your industry and organize accordingly. Put trendy products that appeal to your target demographic in featured positions. You can even create different funnels through the use of categories: one common example is men’s and women’s categories on apparel shopping sites.
While you don’t want to get too wordy with your product descriptions, make sure that you include all the essential information. Leaving out something like the price, the dimensions or material could mean the difference between a sale or nothing. Don’t forget to include the option for customers to leave ratings on products and include high-quality images to encourage even more sales. Make sure your customers have everything they need to make an educated decision about their purchase.
Now get ready for more sales than ever on your Shopify e-commerce site!
June 3, 2019
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