Background

Indochino, the largest exclusive made-to-measure apparel company in the world is a Canadian success story. The website enables customers to step into the shoes of designers and order custom suits from the comfort of their home.

Indochino partnered with SourceKnowledge to achieve a lead and sales lift by prospecting and retargeting with a shopping campaign. This was done across SourceKnowledge PLA and dPLA channels, including comparison shopping search engines and influencer blogs.

Objectives

1. Increase in leads.
2. Increase in sales.
3. Increase in appointment bookings.
4. RoAS of 3.

Challenge

SourceKnowledge’s challenge was to increase online purchases of custom-made suits as well as appointment bookings. By prospecting new customers and retargeting cart abandoners across our PLA and dPLA channels, Indochino successfully increased their leads, sales, and appointment bookings. SourceKnowledge was able beat the RoAS target of 3.

Results

1. Overall Return: 4 x RoAS.
2. Average Order Value: $399.4.

Fun fact:

1. Many conversions came from California, New York, Texas, and Pennsylvania.

Client Feedback

“As the largest exclusive made-to-measure apparel company in the world, Indochino seeks advertising partners who can maximize impact and efficiency. SourceKnowledge has not only provided us with incremental lift but is consistently hitting our key metrics at 4X ROAS.”

━ Lisa Craveiro, Director, Marketing, Indochino