Do you own a Shopify website? Are you interested in using marketing tools that will increase sales on the site consistently? Virtually all site owners share that goal. The challenge is identifying the tactics that will help you reach that goal. These five tools will get you started in the right direction.
Shopping ads bring your message to potential buyers at the point where it’s easy for them to click over to your website. The ad should take the user to the specific page on your website where the user can learn more about the product and make a purchase.
You can create a shopping feed that includes your shopping ads and provide it to the ad network provider like SourceKnowledge. That company will use its network to serve your ads to prospects based on criteria such as user behavior and website visits.
User-generated content can be a very powerful tool for driving sales. In fact, studies show that search results for the world’s top 20 brands link to user-generated content 25 percent of the time. User-generated content includes the following:
Instagram gives you the opportunity to engage with your prospects and customers in a visual way. Posting captivating photographs and posting consistently will help build your follower base. Instagram users are prone to follow brands they like on Instagram. According to Adweek, 80 percent of Instagram users connect with a brand that uses the platform well. You can drive online sales by adding products to some of your posts to give followers a direct path to make a purchase.
Optimizing your site for mobile users is critical to encourage and leverage user-generated content. In fact, experts have predicted that by the year 2021, consumers on mobile devices will complete over 50 percent of e-commerce sales.
If you want to attract mobile consumers, you need to do more than make your website mobile responsive. The entire design of your website needs to make it easy for mobile users to interact with you. For example, you may need to use a larger “Add to Cart” button, or present images so that they load faster than they do on desktop monitors.
Consumer expectations are changing, and free shipping is becoming something they expect. In fact, there are all kinds of research to back up that statement. For example:
The challenge for most e-commerce companies is determining how to make free shipping profitable. It is possible to do when you follow some simple rules.
Every business is different, but there are some marketing tools, like the ones described above, that will make your Shopify store drive more sales and convert at a higher rate. Sign up with SourceKnowledge to start your shopping ad campaign today!
May 17, 2019
Shopping, The Winning Curve