Background:

An up and coming American denim company partners with SourceKnowledge to grow online sales. This brand specializes in creating jeans that are made to fit the customer while promoting body positivity and inclusivity. They offer a wide range of styles from high waisted and skinny jeans to cropped and maternity jeans. Plus, they sell other clothing pieces such as tops, dresses, shorts and more. Their current product catalog consists of approximately 500 items. For this campaign, SourceKnowledge ran display, native and shopping ads across our PLA and dPLA networks as well as on discount and deal sites.

Objectives:

The goal of this partnership was to generate sales while optimizing to a target CPA.

Challenge:

The main challenge of running this campaign was for SourceKnowledge to successfully hit this company’s high CPA goal. SourceKnowledge managed to surpass this goal, exceeding the company’s expectations.

Results: This year

1. Overall return: 5x RoAS 

2. Overall conversions: 438

3. CPA: $39.76

Fun fact:

• The majority of conversions came from California, New York, Texas and Florida.