When it comes to online advertising, many small companies think they must make significant investments in being visible on mega-sites such as Facebook and Amazon. After all, these massive online portals are where all the shoppers are, right?
The problem is that inside these ‘walled gardens,’ the user experience is often controlled and manipulated in ways small businesses often don’t realize or see on the open web. Shoppers are guided to some types of content and away from others. Some companies are more visible than others. To make things even more challenging, many of the largest web destinations change their operating and advertising practices several times a year, which can make it more difficult to find success. While they have traditionally been an easy platform for small businesses to advertise their products, that doesn’t mean they are the most effective.
Take Facebook. It has more than 2.8 billion monthly active users, is the world’s third most-visited website (behind only Google and YouTube) and it’s the second-most downloaded app. That’s pretty impressive. But just as it’s difficult to carry on a meaningful conversation in a crowded and noisy room, it can be difficult to have your Facebook advertising seen by the right people at the right time, on the right devices.
At SourceKnowledge, we know how frustrating it can be to get noticed in the Internet’s walled gardens. That’s why we help e-commerce businesses turn their catalogs into shopping feeds, allowing them to more easily access in-market shoppers beyond the walled gardens out on the open web.
You can accomplish your performance objectives by prospecting on a CPC and turning shoppers into customers. We can help with retargeting. You can set up an optional retargeting campaign using our Dynamic Responsive Display Ad to create a full-funnel strategy. We’ll help your shopping ads get seen outside of Facebook, Amazon and Google to help you boost your sales, finding active shoppers on deal and coupons sites, content review sites, influencer channels and more. Ultimately, we can help you reach more in-market shoppers than you would be able to in walled gardens.
Don’t be intimidated by the idea of venturing out on the open web. We’ll employ all of our knowledge and know-how to help your store find new customers. Want to learn more? Visit us on our website. We encourage you to learn more about us and read some of our case studies. Have questions? Let’s talk! Contact us here. It could be a critical first step toward the long-term success of your e-commerce business.