Sometimes, it can be difficult to keep sales momentum going. Is your online store in a sales slump? It can happen at any time of the year. If you’re in that situation, here are some ways to increase traffic to your website and boost your online store’s sales.
Prizes and rewards can be powerful tools for generating buzz about your company and its products. The key is to offer a desirable prize, make it easy to enter and share the contest/giveaway out on your company’s social media accounts. Use an app to make it easy to manage entries and maximize the number of entrants. Consider requiring those who enter to share the contest on their social channel and additional channels as a way to earn additional entries. Encouraging people to share your contest with others on social media can greatly amplify the giveaway reach. You also could offer all entrants a product discount code. Make sure to announce the winner on social media and if possible, include a photo of them with your product and a message inviting followers to stay tuned for the next giveaway.
Leverage the power of urgency and FOMO. Consider providing a one-day sale with an attractive discount, free shipping or a bonus gift. Share it out on your social channels and encourage others to spread the word, too.
Influencers can help boost any store’s conversion rate. In one survey by Inmar Intelligence, 84 percent of respondents said they have made a purchase based on an influencer’s recommendation. (Here are some more surprising statistics about influencers.) At SourceKnowledge, we’ll help your online store reach new in-market shoppers through influencers as well as through comparison shopping engines, channel-driven content sites, in-text ads, native placements and deal sites. Thinking about leveraging the power of influencers? You’ll want to make sure influencers are a good fit with your unique brand and products and have the reach and engagement you’re looking for.
It’s a (sad) fact: The overwhelming majority of interactions with a company’s website or online store do not end in a sale. But here’s the good news — additional exposures to a product often lead to conversions. With that in mind, a retargeting campaign can provide the added touchpoints with prospective customers that are needed to result in a purchase. At any given time, you may want to have at least one-fifth of your ad spend devoted to retargeting, with the other four-fifths aimed at attracting new customers.
The Big 3 do dominate the digital landscape. It’s true. But it’s also true that your online store can prosper beyond on the open web. Not sure where to start? We can help.
Perhaps it’s time to examine the customer journey. Are your product listings easy to read? Is it easy to access product reviews and evaluate individual products? Are you offering free or at the very least low-cost shipping? Are you offering enough payment options? Are there any unexpected changes in shipping that might turn prospective customers off? How fast is your delivery? Take a hard look at your online store experience from a customer’s perspective to see if there are any areas where you aren’t as competitive as you should be.
Sales slumps can happen to any e-commerce business, at any time. Fortunately, we have a number of tools that can help companies re-energize their customer base, find new customers and drive incremental sales. Visit our website and reach out to learn more about how we can help your business: sourceknowledge.com