Despite facing a global pandemic which has affected most industries, performance on SourceKnowledge shopping campaigns has continued to increase due to changing buying patterns.

SourceKnowledge’s advertisers in the Home and Garden category have continued to increase their marketing budgets as they see the value in direct to consumer capabilities that our campaigns provide. Capitalizing on marketing efforts during these trying times will help better position them once they emerge from this recession. 

Several factors that contribute to the success of our campaigns for advertisers in the Home & Garden category include:

• An increased demand for home office furniture as many have had to shift to working from home.

• An increased demand for gardening in time for spring, especially as people spend more time outside.

• An increased demand in DIY home projects as people think of creative ways to improve their homes.