Influencer marketing has grown by leaps and bounds in recent years. But the strategy once regarded by some as just a passing trend has taken hold among retail and advertising firms. In fact, it has taken digital marketing by storm. If word of mouth is still considered the most successful marketing tactic, which we don’t disagree with, influencer marketing is merely an accelerated form of word-of-mouth marketing. Influencers recreate word-of-mouth marketing in the aggregate via social media. For many businesses, this form of advertising simply makes sense. And as influencer marketing has grown, it has proven to be beneficial for both retailers and influencers alike.

At this point, there’s simply no denying the effectiveness of Influencer marketing. For retailers who want to enhance their consumer trust, brand recognition, and numerous other benefits, a potent influencer marketing strategy is exactly what they need. These proven benefits should influence any company looking to grow its brand – no pun intended. Smart companies should strongly consider incorporating influencer marketing into their overall promotional strategy.

Brand Awareness

Influencer marketing expands your reach and positioning in the market you operate in. Social media users can learn more about your brand, your story, and the products or services you offer. It’s more than simply providing an ad for them to click on. It’s about telling your story. Influencers’ contributions to growing your brand awareness is one of the most prominent benefits of social media and influencer marketing. In addition, partnering with an influencer who is capable of moving the needle broadcasts to people that your brand is a leader in your industry.

Visibility & Reach

Influencer marketing helps brands maneuver through many of the obstacles that other marketing mediums face in the modern-day advertising environment. With the adoption of ad blockers becoming common practice, in addition to people’s general distaste for obvious advertisements following them across devices and platforms, influencer marketing offers organizations a way to interact with consumers in a non-intrusive fashion.

Marketers can also create highly-effective influencer campaigns that reach millions of consumers by partnering with the right influencers. Tactfully vetting influencers based on several qualifying factors helps retailers select the ideal candidates for their campaigns.

Generate Trust & Show Authority

The ethos that underpins influencer endorsements is not difficult to understand. When a celebrity, social media personality, or industry expert shares content about a brand on social media, it creates a sense of instant credibility for the brand they promote. People trust influencers. So, suppose a company can get an individual with industry authority to notice and recognize its brand. In that case, it fosters a perception that the brand is a trustworthy company and an industry leader, based on the sentiment and endorsement of the influencer. Building trust and authority is critical in today’s business landscape.

Here at SourceKnowledge, we utilize influencer marketing as one of our proven methods to help retailers again authentic content and additional sales. To learn more about our platform, and how we can help you, book a demo!