Exploring and working with the ‘open web’ can seem intimidating, especially when many do not know exactly what it is. For years we have heard this term being used but not a lot of information has followed its title. So, let’s break down everything you need to know about the open web and how it can work for your brand…

What is the open web?

“Open web” is a blanket term used to describe the public and most used side of the web, that we as consumers use every day. There are a lot of functions available by using the open web such as publishing content, coding, and implementing web standards. Most importantly it allows marketers to access a dynamic way of tracking the customer journey.

The open web has been a staple element of marketing strategies due to the unique ways it can connect an advertisement straight to the consumer. Companies also gain the ability to reach more vendors and get more yield by using this platform. So, let’s take a look at the benefits of maintaining and protecting the open web so you can start implementing its wonders into your business.

Enhance your success

When resources are drying out and marketing budgets are decreasing, it is more important to find ways you can work with less – this is where the open web lends a hand.

With target audiences consumed in mass content exposure and ‘stop the scroll’ being at the top of your media focus, the open web allows marketers to tell interesting stories and have a stronger reach to potential customers.

Conversion increase

Having access to high-quality data from the open web ensures your ads are going to the right people at the right time. This also allows your marketing team to crunch down on what is working and what isn’t, setting up detailed insights to feedback for revisions.

Ultimately, the tools the open web offers leave a way to increase your company’s success and secure its future. With proven track records of driving strong conversion rates, it is no wonder that many businesses around the world have already implemented the use of the open web in their marketing strategy.

Protecting the open web

Now more than ever, people recognize the value of good material and appreciate content that they feel was made for their eyes. Most importantly customers want to spend time on the part of the internet that they trust – that is the relationship the open web has built for many.

Implementing the open web into your marketing strategy will not only result in the desired goals but in turn protect a space of the internet that is trusted by consumers, making it a long-lasting resource. So why not get started today and watch as those conversion rates surpass their initial targets?

Here for you

SourceKnowledge is the leading performance platform on the open web and is here to help you make the choices that will benefit your company best. Get Started Now!