The rise and evolution of social media allows anyone with a smartphone to make their own content showcasing their life, interests and skills. This has of course manifested into a worldwide network of content creators, who share mass amounts of content a year on their profiles. With creators focused on an array of different niches and content themes, we want to showcase a type of influencer that can be most beneficial to your E-commerce business. These influencers are referred to as “deal-centric influencers”.

What is a ‘Deal-Centric Influencer’?

When it comes to sharing content online, it is something most of us do regularly. For some of these influencers, it was simply their authentic money-saving content which gained traction and popularity from their audience that then propelled them into a whole new industry.

A deal-centric influencer is committed to sharing the best promotional offers and discounts available on the current market to their engaged audience of active bargain hunters. These influencers have cultivated a dedicated audience base who support their claims of providing the best available deals. But most importantly they trust these influencers. As authenticity is a rarity on social media, people actively get behind the figures they can relate to.. Now let’s take a look at how influencer marketing can help your business…

The Trust Factor

Promotional content from these authentic influencers produces high engagement and conversions for advertisers in popular verticals, notably Apparel & Accessories, Home Goods, and Kids. This is down to the personal connection and understanding that influencers have built with their followers, with an element of reciprocated trust and respect. To put it in perspective, would you rather use a promotional code your friend has tested and given to you or actively scour the web to find one that works?

SourceKnowledge works directly with deal-centric influencers through our Influencer Channel. This allows influencers to grow their follower base as we provide a large catalog of advertisers as well as current top deals on popular brands and products that they can share exclusively with their audience. In turn, we also allow your business to tap into the power of influencer marketing by partnering with our SourceKnowledge Influencer Network.

Enhancing your campaign

With the cost of living rapidly increasing, consumers seek to invest in products and services which they believe provide the best value. As the high shopping season in the run-up to the holidays is fast approaching, partnering with deal influencers could be the key to your campaigns being a success this year. So, why not give it a try this season and find out the results for yourself?

Here for you

At Source Knowledge, we can provide you with the guidance you need to implement influencer marketing into your business. We work with deal-seeking influencers with an audience who actively seek the best discounts and offers, both digitally and in-store. Allow us to provide simplicity and ease when we help you take your campaign to a new level.

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