2022 is almost over and whilst we’re enjoying the festivities we’re taking a moment to look back at the past 12 months and celebrate all our achievements. From awards to big business moves, we’ve certainly been busy. Let’s take a look at our highlights…

Our Awards

Our main goal is to become a trusted and powerful solution for converting website traffic. We’re delighted to have been nominated for prestigious awards from The Wires and Deloitte 500 for our work.

We made the shortlist for The Wires Best Customer Acquisition Strategy category Award.

2022 Deloitte Fast 500 ranked Source Knowledge as #395 in the fastest-growing tech company in North America list. Here’s what they had to say about us…

“From 2018 to 2022, SourceKnowledge has grown its revenue by 331% and expanded its individual advertiser count by 2881% to include brands like Wine.com, Wayfair, Chewy, Michael Kors, Macy’s, Womanizer and more. It has also increased its number of campaigns by over 1301%, showcasing its revitalizing transformation.”

We’re grateful for the nominations and will continue to grow and evolve where we can.

Key Business months

As mentioned, we’ve been busy these past 12 months and we’re not slowing down anytime soon! Here are some key events that we’re especially proud of…

• • • February – We added the ability for affiliate advertisers to buy traffic by channel type
    • March – We launched our Marketplace! Giving all affiliate advertisers the ability to buy on RTB.
    • May – We integrated with the top 3rd party tracking platforms Voluum, Bemob, CPV Lab Pro, Keitaro and FunnelFlux to help affiliates track their leads.
    • September – We expanded our Influencer Network. To date, the SourceKnowledge Influencer Network has operated on an invite-only referral basis. To deliver on the growing demand from retailers, we have opened our Influencer Network to accept new, qualified and deal-centric influencers.
    • November – We have a new and exciting integration with BigCommerce. This extension will enable the SourceKnowledge pixel to help serve your ads to store visitors.

2023 is already looking to be an even more exciting year for us! Be sure to keep an eye out for news and updates.

We’ve been in the press

We’ve been writing some insightful articles this year – here are a few to check out…

How to Navigate Inflation This Holiday Season
With financial concerns putting a strain on the festivities, many may be wondering how to afford the usual holiday expenditures. Fortunately, there are several ways for consumers to save money… Read more here.

Nurture New Opportunities Outside of the Walled Gardens
The walled gardens of Google, Amazon and Facebook have many benefits, but their restrictions can become equally suffocating. For those looking for new frontiers, it may be time to consider marketing your business on the open web… Read more here.

The Death of the Cookie and Publishers’ Freedom
Maybe you’re a corporate soldier who’s been loyal to the same company for years. Or, maybe, like millions of other Americans, you hopped on The Great Resignation bandwagon and now have multiple income streams to sustain yourself… Read more here.

Defining the Deal Centric Influencer
It is estimated that as many as 90% of US consumers interact with influencers on a daily basis. The rise of influencer marketing has been swift, quickly growing into a nuanced industry with a number of specializations… Read more here.

Publishers: Know your worth and start demanding it
In a content-driven world, why does it consistently feel like publishers are getting the short end of the stick? It takes talent (as well as blood, sweat and tears) to create a stream of engaging content… Read more here.

Spend for Your Goals Not Your Budget
Marketing budgets have always been difficult to maintain, but it may be time to take a closer look into how they are actually being spent. Common practice dictates that media budgets are both granted and spent around the beginning of the year… Read more here.

Buy Now, Pay Later: The Gen Z Alternative to Credit Cards
In the midst of rising inflation rates, many Americans are wondering how to cut their costs — and younger generations such as Gen Z may have found a solution in the short term with “buy now, pay later” or BNPL plans… Read more here.

Ad Network Connects Influencers, Brands, Audiences on Performance Platform
In marketing, the term “influencer” refers to a generalized category of people who use their vast social media reach to publicize products or services to their audience interested in learning about what they are promoting… Read more here.

As we are experts in our field we also comment on other articles. This year we were asked to comment for the Ecommerce Times on their Tackling the Daunting Task of Recouping Unjustified Amazon Seller Fees article. StreetFight Magazine also wanted our opinion in their article Retailers Shift Back-to-School Strategies. Be sure to check them both out.

Looking ahead

As the year draws to a close it’s been great to look at all our accomplishments and work. Now we’ll start to look forward to an even better 2023. As always if you have any questions on Source Knowledge and want to learn more, feel free to reach out to us!