As a business owner, it’s important to stay ahead of the curve. This means paying attention to key dates in the calendar year and taking advantage of them with your marketing efforts. A strategic marketing calendar is a great way to keep track of all the upcoming holidays and events that can be helpful in developing an effective marketing plan. Let’s look at why having a well-thought-out calendar is beneficial for your business.

Plan Ahead

A marketing calendar can help you plan ahead, giving you ample time to brainstorm ideas, research target audiences, create content, design materials, and strategize promotional tactics. Having this extra time will allow your team to come up with more creative ideas than if you were working on tight deadlines. Plus, having everything organized in one place makes it easy for everyone on your team to coordinate their efforts for maximum efficiency.

Maximize Reach With Timed Promotions

Having an understanding of when certain holidays or events occur means that you can maximize reach by timing promotions accordingly. For example, if you know that Valentine’s Day is coming up soon, then you can begin crafting special offers or discounts related to Valentine’s Day in advance so that they will be ready by the time it arrives. This will ensure that your customers don’t miss out on any limited-time deals or offers and you get more revenue! To make the most of your campaign, you can supply SourceKnowledge with an exclusive coupon for some key marketing dates coming up!

Key Marketing Dates

Now that we’ve looked into why planning your marketing calendar is important. Here are some dates you may want to include for optimizing your full potential this 2023:

January

• Veganuary/Dry January
• 1st – New Year’s Day
• 16th – Martin Luther King Jr. Day
• 22nd – Chinese New Year
• 25th – Bell Let’s Talk Day

February

• Black History Month
• 2nd – Time to Talk Day
• 2nd – Groundhog Day
• 6th-12th – Children’s Mental Health Week
• 12th – Super Bowl ( USA )
• 14th – Valentine’s Day
• 20th – Presidents’ Day
• 21st – Mardi Gras

March

• Women’s History Month
• 8th – International Women’s Day
• 17th – St Patrick’s Day
• 22nd-21st April – Ramadan

April

• Stress Awareness Month
• 1st – April Fool’s
• 7th – Good Friday
• 9th – Easter
• 22nd – Earth Day

May

• 1st – Met Gala
• 5th- Cinco de Mayo
• 13th – Eurovision Final
• 14th – Mother’s Day
• 16th-27th – Cannes Film Festival
• 29th – Memorial Day

June

• Pride Month
• 5th – World Environment Day
• 8th – World Oceans Day
• 12th-18th – Men’s Health Week
• 18th – Father’s Day
• 19th – Juneteenth
• 21st – Summer Solstice

July

• 4th – American Independence Day
• 18th – Islamic New Year
• 24th – Back to School
• 30th – International Day of Friendship

August

• 4th – International Beer Day
• 9th – Book Lovers Day
• 19th – World Photography Day
• 26th – National Dog Day

September

• 4th -Labour Day
• 11th – Patriot’s Day
• 23rd – Autumn Begins
• 27th – World Tourism Day

October

• 1st-7th – Mental Health Awareness Week
• 9th – Columbus Day
• 10th – World Mental Health Day
• 16th – World Food Day
• 31st – Halloween

November

• Movember (Men’s Health Awareness Month)
• 11th – Remembrance Day
• 23rd – Thanksgiving Day (US)
• 24th – Black Friday
• 27th – Cyber Monday

December

• 21st – Winter Solstice
• 25th – Christmas Day
• 26th – Boxing Day
• 26th – Kwanzaa
• 31st – New Year’s Eve

Here for you

Along with hitting key marketing dates, connecting with us at Source Knowledge is another way to smash your marketing goals for 2023. We are the leading performance platform on the open web and are here to help you make the choices that will benefit your company best. Our performance-first platform allows retailers and DTC brands to spend based on goals and rewards publishers that drive conversions with a CPC model. Create a marketing strategy that will ensure your business has the resources it needs to maximize its reach and success with Source Knowledge.

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