Successful conversions stem from two critical elements — meeting a prospective customer’s need(s) and doing it at the right time. It involves identifying prospects not only interested in a particular product or service but who also have an intent to buy it at that particular moment —they just need a final nudge. Sounds simple, doesn’t it? That’s the heart of high-intent online marketing— moving past the awareness and evaluation stages of the purchasing cycle to the decision-making and purchase stages.

Reaching consumers with the right message at the right time isn’t always easy. It’s estimated that only 8-10% of online shoppers are high-intent shoppers at any given time. They simply want to find what they are looking for from a legitimate online retailer at a good price. Yep, the other 90-92% may be only minimally interested in your marketing message.

Long-tail keywords — longer, more specific keywords — are great to use with high-intent shoppers. Coupon codes and promotions are critical with these types of shoppers. You’ll also want to make sure that your shopping portal contains no unnecessary friction along the path to checkout. The key is to make it as easy as possible for online shoppers with a mission.

At SourceKnowledge, we’re all about high-intent and results-driven marketing because it helps deliver real results — for your ad platform and for your brands. We offer a self-serve ad network that delivers not only web traffic but high-intent traffic comprised of people primed to buy for performance-based campaigns. Plugging into SourceKnowledge’s network gives you access to premium domain targeted traffic from our network of direct publishers. We help you move beyond generating leads to generating conversions with shoppers who have an intent to buy. Here are four ways we do that:

• • • Micro-influencers. A micro-influencer is an industry or topic specialist/expert who has between 1,000 to 100,000 followers on social channels. Why not go with macro-influencers (100,000+ followers) or mega-influencers (one million+ followers? Many micro-influencers tend to have more engagement and greater power to drive conversions than influencers with a larger audience. They are more effective at connecting with and creating intent than the influencers with larger audiences. “Given that micro-influencers have highly loyal and engaged followings, their impact in driving shifts in purchase intent and conversion will be significant” in 2022 and beyond, influencer expert Keith Bendes recently told Forbes magazine. At SourceKnowledge, our influencer group is 90% women/10% men, between the ages of 25 and 44. Top verticals include Apparel & Accessories, Home & Garden, Electronics, Health & Beauty, Food Drink Tobacco, CBD, Finance and Subscription Services in the U.S. and Canada. (We may have a significant amount of high-quality traffic in other verticals/geographic areas as well.)

• • • In-text native sponsored ads. In terms of creating intent, native ads can be a real winner. One study shows that native ads increase purchase intent by nearly one-fifth. Unlike display ads, native ads can be a part of a consumer’s journey toward discovering relevant content on their own. That’s why in-text native ads are part of our self-serve ad network.

• • • Review and deal sites. Talk about intent to buy! These days, when a consumer is ready to buy a product online, they oftentimes go to deal or review sites to make sure 1.) reviews are generally positive for a particular product and 2.) they aren’t missing out on any discount or promo codes that can sweeten the deal. These two sites are often the last stops before the final purchase and why they are part of our network. At SourceKnowledge, we know the importance of review and deal sites and can reliably deliver prospects between the ages of 20 and 39 (60% women/40% men) that have interests that include fashion, health and beauty and home.

• • • Apps and plug-ins on desktop and mobile. Apps and plug-ins are another way we can help brands connect with consumers actively looking for products and with the intent to buy them. We deliver a target demographic between the ages of 16-64 (67% men/33% women) with interests that include shopping, health and fitness, travel, food and beverage, finance and dating.

Turning shoppers into customers, connecting e-retailers with hard-to-reach customers and helping ad platforms succeed on the open web is our specialty. Explore how SourceKnowledge can make your eCommerce efforts more effective