A Canadian online skincare company joined forces with SourceKnowledge on a CPC shopping campaign. This company offers a variety of personal care products including skincare, haircare, cosmetics, and various shower products. Their current product catalog consists of approximately 50 items. For this campaign, SourceKnowledge ran branded search, non-branded search, social and shopping ads across our PLA and dPLA channels. The campaign was targeted to both the United States and Canada.
The goal of this campaign was to drive traffic to their online store and increase sales.
They operate in a highly saturated online market making it difficult to stand out from the competition. Additionally, as a smaller retailer it can be tough to compete against larger, more well-known brands. SourceKnowledge had to use its resources and strategies to overcome these barriers and give this skincare brand a competitive edge in the digital advertising atmosphere.