Background:

A Canadian online skincare company joined forces with SourceKnowledge on a CPC  shopping campaign. This company offers a variety of personal care products including skincare, haircare, cosmetics, and various shower products. Their current product catalog consists of approximately 50 items. For this campaign, SourceKnowledge ran branded search, non-branded search, social and shopping ads across our PLA and dPLA channels. The campaign was targeted to both the United States and Canada.

Objectives:

The goal of this campaign was to drive traffic to their online store and increase sales.

Challenge:

They operate in a highly saturated online market making it difficult to stand out from the competition. Additionally, as a smaller retailer it can be tough to compete against larger, more well-known brands. SourceKnowledge had to use its resources and strategies to overcome these barriers and give this skincare brand a competitive edge in the digital advertising atmosphere.

Results: Over 2 months

1. Overall return: 2x RoAS
2. Overall conversions: 69
3. CPA: $22.92
4. Increased new users generated by 7.4 %

Fun fact:

• California was the state with the most conversions.