Digital coupons and promotional codes can help your online business reach more consumers and earn more money. Before promotions can work, though, you need to know effective strategies that will grab every visitor’s attention.

Start with these tips to make your online business more successful with coupons and promo codes.

Where Should Online Businesses Display Their Coupons and Promo Codes?

Give some of your website’s most precious real estate to your online coupons and promo codes. Otherwise, potential customers may not see offers that will convert them into customers.

Research repeatedly shows that people spend much more time looking at the left side of their screens than the right side.

The top of any web page also gets a lot of attention, especially when you make the area stand out with bright colors or movement.

You can also use pop-up ads to let visitors know about your promotions. Keep in mind, though, that 26% of internet users have ad-blockers installed on their computers.

When choosing a spot to advertise your digital coupons, focus on the top and left side of screens.

You can also display ads at crucial moments in the conversion process, such as when a visitor clicks on a product or heads to the checkout page. Showing the promotions at the right time and place can reduce cart abandonment and help your online business earn more money.

How Often Should Online Stores Use Coupons and Promotional Codes?

Coupons and promotional codes should convince your online store’s visitors to buy items or services. They should not cut into your profits.

That means you need to walk a fine line. If you don’t use digital coupons, you may lose customers. If you give away too many discounts, you may lose money.

Many businesses follow timelines that remind people to visit their online stores. Sending an email with a 10% discount code once per month could drive more traffic to your site without robbing you of profits. If the person doesn’t respond, then you can increase next month’s offer to 15%.

Most stores avoid discounts above 30% because they don’t want to lose money on customers that may only purchase one item.

When Should Online Stores Use Event-Based Coupons?

Instead of using a timeline, you can offer customers event-based discounts. Event-based coupons nudge customers through the sales funnel. For example, the first time a person visits your website, you can give them a 20% promo code that encourages them to explore your products and place an order.

Other events that could initiate an offer include:

• When a customer places an item in the shopping cart.
• A customer’s birthday or anniversary.
• When a buyer refers someone to your store.
• When more than a month passes without the customer visiting your website.

How Can Coupon Websites Help Online Stores Reach Larger Audiences?

Nearly 60% of consumers in the U.S. find digital coupons on aggregator apps and websites. Placing promo codes and coupons on your site may reach a limited audience, so your online store should consider reaching out to popular aggregators. SourceKnowledge can help you place your catalog and promos on most coupon sites on the open web.

Want to learn more about the top promo code and coupon strategies that will help your business thrive? Contact Source Knowledge to speak with a professional who can point you in the right direction!