The United States has become a nation of comparison shoppers. We want the best deal possible — and not just on big-ticket items such as a car or a house. We’re willing to spend a significant amount of time reading reviews, comparing prices and doing our homework, whether we’re buying a laptop or a pair of shoes. It saves money, it’s fun and it earns us bragging rights when we get a great deal. That’s all led to a boom in the use of deal, coupon and review aggregators and other third-party sources of consumer information.

Today, many consumers are starting their buying journey on these sites, as well as using comparison shopping engines and reading social media/blog posts made by influencers. Are you visible in all of these areas where customers are actively looking for your products? You need to be. Take a look at these statistics:

• Americans spend 83 hours annually searching online for the best deals on a wide variety of products, according to a recent study of shopper habits.
• Nearly 60% of shoppers look for digital coupons, discounts and other deals on aggregator apps and websites.
• Searches for “discount code” have increased 50% since last year.
• 84% of Americans said they have made a purchase based on an influencer’s recommendation, according to a study this year by Inmar Intelligence.

We can help your business and products gain visibility in the ways that matter most today. At SourceKnowledge, we can help you add your product catalog to comparison shopping engines and to apps. We can help you reach potential customers on deal, coupon and review aggregator websites. (In fact, we can help you place your products and promotions on most coupon sites on the open web.) We also can help you introduce your store, brand and products to a wider audience via influencers with authentic posts about your products and brand on social platforms. We can get people thinking about your products — and buying them.

Once you connect SourceKnowledge to your Shopify, WooCommerce or Magento store, you can begin gaining additional eyes on your products and benefiting from incremental revenue. We know that you want to measure your efforts in a variety of ways. You can monitor the results from your SourceKnowledge dashboard, obtaining important information such as:

Impressions

The point in which an ad is viewed once by a site visitor or displayed once on a webpage.

Conversions

When the user completes an advertiser’s goal.

Time to Conversion

The amount of time that’s elapsed between first touch and conversion.

RoAS

Also known as return on ad spend, it’s a measure of gross revenue generated for every dollar spent on advertising.

And much more.

Whether you use the SourceKnowledge Shopify App, WooCommerce Plugin or Magento Module, we can help your business increase brand recognition, reach new shoppers, re-market to active shoppers and measure results, quickly and easily. Learn more about us today by visiting our website: https://sourceknowledge.com/