Magento is a leading e-commerce solution that holds over 12% of the total market shares. The platform offers users a paid and free version, depending on the step taken to grow your business.

With the free version, users have the freedom to explore original ideas and layouts with an open-source license. As such, the basic version of Magento enables you to familiarize yourself with core features and capabilities to attract the ideal audience.

However, upon establishing a steady customer base with Magento, you’ll need to rethink business growth and expansion. While the free version offers fundamental tools for developers to create functional stores, users will need additional features for conversions beyond Google, Facebook, and Amazon customers.

That’s where you need to consider the power of plug-ins that makes your e-commerce store accessible for improved user experience (UX). These add-ons will help you create greater opportuniti es through seamless integration across multiple channels.

Open Web

The open web is a boundless world of business opportunities for Magento-based stores. Some plugins enable business owners to reach customers beyond the gated garden (e.g., Facebook, Amazon, and Google).

By doing so, you can go with cost-effective advertising and marketing while enjoying a greater outreach. Unlike the gated garden, the open web provides an equal opportunity for e-commerce stores of all sizes, free from targeted strategies that favor more prominent and established competitors.

With the open web, you can cast a wider net and help your business realize its full potential without facing diminishing returns from monopolized sites.

Affiliate Marketing

Affiliate marketing has become a popular means of drawing additional traffic and revenue for e-commerce businesses. According to Statista, market experts expect the affiliate marketing industry to reach $8.2 billion in 2022.

An intuitive affiliate marketing plugin can help significantly expand your reach via trusted retailers, brands, and influencers. Essentially, affiliate marketing works through individuals enrolled in your affiliate program. You should select these candidates based on pre-defined prerequisites (e.g., a minimal number of social media followers).

Accepted applicants will receive a dedicated link to display on their blog, website, or social media platform to sell/promote your offerings. Each affiliate marketer will receive a commission (a portion of your sale) for every purchase made via the dedicated link.

Affiliate marketing with Magento enables you to grow your business at a low cost, time, and effort, with brand ambassadors doing the promotional leg work.

Seek Lower Funnel Conversions

It is always vital to consider the varying stages of a buyer’s journey and respond with the most suitable marketing approach. A funnel will help put things into perspective, divided into upper, middle, and lower segments for different actions taken. Your business will need to understand the concerns and motivation of customers in each part, fulfilling expectations and clearing doubt that prevents a purchase.

An advanced Magento plugin can help automate funnel management based on customer behavior. The process eliminates the guesswork and enables you to create targeted marketing based on customer positions within the funnel. Through detailed strategies such as long-tail keyword optimization and remarketing tactics, you will keep your e-commerce business relevant and score those low funnel conversions.

Direct-to-Consumer (D2C) Approach to Build your Email Lists

D2C (direct to consumer) methods enable your e-commerce business to communicate with your most valuable customers without tedium or confusion. The best way to achieve this is via a reliable mailing list, where you can conveniently deliver personalized content to each recipient.

A suitable Magento plugin can help you optimize and manage mailing lists while you’re busy with other aspects of running your e-commerce business. Aside from standard newsletter content (i.e., store updates and the latest offers), consider adding interactive elements such as surveys and informative lead magnets to keep your subscribers engaged for the long term.

You should make your subscription highly accessible, promoted across official websites, social media platforms, and other digital outlets for optimal customer response. D2C strategies enable you to hone strong relationships with your customers that encourage brand loyalty and recurring purchases.

Control the Path to Conversion

Conversions determine the popularity and efficiency of your store – determined by the desired action of your customer. These may include purchasing an item, enrolling for a subscription, or scheduling an appointment. It is necessary to assess conversion paths (the sequence of steps taken to fulfill a conversion) and make adjustments required to expedite the process.

Therefore, one central process in e-commerce success lies behind optimized control over conversion paths. You need to analyze and interpret customer/lead data across multiple channels to obtain a complete picture of what works.

A multi-channel approach should comprise conversion considerations such as time lag (the rate a customer converts from the first ad impression) and top-performing conversion paths (assessing the quality of unique interactions). Advanced Magento plugins can streamline control over conversion paths and provide a comprehensive overview of ongoing e-commerce campaigns.

Magento remains a highly effective e-commerce solution that you can turbocharge with dedicated plugins that expand your reach to grow your business. SourceKnowledge offers Shopping Ads, a standout plugin that upgrades your Magento store with multiple features that automate and refine your outreach strategies beyond the gated garden.

Each optimized ad will live beyond Google, Amazon, and Facebook, garnering attention from customers overlooked by your fiercest competitors. With Sourceknowledge, you will have granular control over your campaigns, tracking, retargeting, and tagging ads to unlock new streams of revenue.

Download SourceKnowledge’s Shopping Ads to drive your business growth by tapping on the full potential of the open web today!