We recently went into a great deal about digital “Walled Gardens” and their significance. So, we won’t touch on them today. If you would like to learn more about walled gardens and how they impact eCommerce, feel free to check out this piece.
Today, however, we are going to dive deep into how companies can sell their products and/or services outside of the web’s walled gardens.
First, focus on the product or service. You’ve got to have something to sell, right? Some would say it’s easy to find products to sell online. And these days, that is mostly true. People will buy just about anything online. Remember, you may have a passion product, but it might not be something consumers want. Look into what’s trending. Think about what will last. Will you have repeat customers? And finally, what’s your overhead going to be when compared to your profit margin? These are all appropriate questions. The “what” is important. But it’s not just about the what, it’s about the where.
When you get down to the brass tacks, there are really two primary methodologies for selling online. One way is through a marketplace. The other way is through your own website. But which marketplace should you choose? And do you even have your own website? If you don’t, and you want to sell online, then you should have your very own eCommerce store, landing page or funnel. From Shopify to WordPress with WooCommerce plug-ins, there are many online locations and methodologies. So, now that you’ve figured out the product and the place, it’s time for the pitch.
There are a lot of ways to sell products online. We’ve been discussing some of them here. But the rubber hits the road when sales happen. The key is to tell a story. A list of product features? Boring. How much money will they save? They’ve heard it all before. The key is to be concise, direct, clear, and unique. Describe the problem your shopper has, offer the solution, then paint a picture of what success looks like. Does it sound simple? Well, it can be if you do it right. Now, there is one final piece of the puzzle, and that’s the platform.
We mentioned walled gardens earlier. Obviously, they are online platforms where commerce takes place. But they control the process. Every aspect of it. Your website is another example of an online eCommerce platform, but it’s one YOU control. So, now the question is, how do we bring it all together? How do you find the publishers who want to publish your ad? If you are an agency that wants to sell for someone else, where are the brands that want to sell their products and need you to do it for them? And furthermore, who can brands trust to deliver sales for their online store? The answer? Right here, with SourceKnowledge.
We deliver a unique, powerful and proprietary way for retailers, affiliates, and publishers to come together to make sales happen.
Want to learn more? Level up your eCommerce goals and book a demo.
We’re ready if you are. Because in the end, we can help you excel at the most important part of all: the profit.